MAD | Paul Rozin
The Psychology of a Meal and How to Make a Meal Memorable
This talk from 2012 by psychologist Paul Rozin had me pausing this video several time to keep up with my notes. The findings from his studies that he presents bring up some interesting questions about the perception of a great meal. Some quick thoughts:
- Just the shift of focus from “Is the diner enjoying themselves right now?” vs “How will the diner remember the meal?” makes a huge difference and plays to the fact that the non-verbal nature of eating makes the specific details of a meal relatively inconsequential.
- Duration neglect leads to one not noticing how big a portion is. If a dish helps them reach a peak, the length of time that peak lasts has no effect on a food memory.
- The parallels between a listener of music and a diner of a restaurant were awesome. The similarities have always been something I’m noticed but his explanation was great.
Excited to learn more about this guy’s work.